I read the Arabic version of this book, and the translation by Daniel Saleh was really good and easy to follow. The book goes deep into one of the largest, most successful companies in the world, discussing points like:
- The importance of secrecy within the company
- Giving attention to even the slightest details
- Company tactics
- Apple University
- The company going against major business concepts
- Apple's relation with its fans
- Steve Jobs: his personality, temper, obsession with details etc...
The author poses a few questions concerning Apple's future:
- How long will the company survive after the death of Steve Jobs?
- Does the company have what it takes to stay on top?
The language used in the book is easy and interesting, and it keeps you reading until the very end. I highly recommend it especially if you're a fan of Apple products, if you're into technology and technological devices, or if you're simply just curious. Other books I discovered (but haven't read yet) after reading Inside Apple were:
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